Store Manager Guide

Store Manager is your commerce back office — separate from the website builder, so users who only need a website can ignore it entirely.

Enabling an online store

Enable a store during project creation (Set up an online store) or later from Store Manager. Commerce access depends on your plan — if it's locked, you'll see a See plans action.

Store Manager overview

Choose a store you own, or open stores where you were invited as staff (role labels show Owner or Staff). From there, manage sales, catalog, fulfillment, growth, design, settings, and publishing. The Overview tab summarizes products, orders, checkout activity, readiness signals, and recent performance.

Products

Add and edit products with images, name, description, price, status, category, inventory behavior, and storefront details. Products must be active and included in a published storefront before shoppers can see them.

Categories

Group products for browsing: create, rename, and delete categories, and use them so shoppers can filter the storefront.

Orders

View order lists and details, track payment and fulfillment status, review delivery or pickup information, and see whether an order came from test mode or live mode. Test orders are practice data — never real sales.

Customers

Customer profiles build automatically from paid and recorded orders — review order history and understand your repeat buyers.

Promotions

Create discounts and offers, set discount behavior, and let them apply automatically at checkout. Promotions can be scoped to specific products, categories, or regions.

Inventory

Track stock by product, manage stock changes with a full movement history, and let automated checkout decrement tracked stock when orders are paid. Low-stock and out-of-stock states are surfaced where available.

Delivery and pickup

Configure pickup, delivery, and a flat delivery fee from Store Settings — with region-specific overrides. Automated checkout uses these settings when shoppers order.

Locations

Manage warehouses, shops, and pickup points, and use them in inventory and fulfillment workflows.

Regions

Tailor the storefront per market: region name and coverage, currency and price behavior, banner content, delivery options, product availability, and region-specific tax and fulfillment overrides.

Bookings

For service and appointment businesses: create bookable resources, manage capacity and timing, and review upcoming bookings. Bookings share the same order and checkout foundation as products.

Staff

Invite staff by email, assign permissions, and limit access by store section (products, orders, customers, inventory, reports, and more). Staff never get the owner's publishing and ownership controls.

Reports

Review store performance with live reports (test-mode reports available separately, so practice checkouts never inflate real numbers).

Customizing your storefront

The Design tab controls how the published shop looks: choose a store template, upload a logo, and set the accent, fonts, headings, card style, header style, hero style and image, color scheme, and feature toggles. Choose whether the shop feels standalone, palette-matched, or fully integrated with your website. Design changes apply on the next publish.

Store SEO

Storefront metadata generates automatically from your products and categories at publish time. You can override the shop meta title, description, and keywords — or generate them with AI — and preview how the shop appears in search.

Integrations

Copy your generated catalog feed URL and use it for Facebook and Instagram Shops. Shoppers who tap your products on those channels are sent to your published storefront to pay.

Store settings

Control store behavior: name, currency, shop path (or host the shop at the site root), WhatsApp number, payout subaccount, test/live mode, who bears provider and platform fees (merchant, customer, or split), pickup, delivery, tax, and optional store password protection.

Three checkout methods:

• Order on WhatsApp — shoppers open a WhatsApp chat with the order details.
• Automated Paystack checkout — Suitly creates the order, takes payment (cards and mobile money), marks paid orders automatically, and decrements tracked stock.
• Payment link per product — each product carries its own payment link.

Publishing your store

1. Open Store Manager and select the store.
2. Confirm products, settings, design, SEO, and checkout are ready.
3. Open Publish and choose Publish or Republish.

Publishing generates the storefront pages from current store data — products, categories, promotions, regions, locations, and checkout — applies your storefront design, injects site navigation in full-integration mode, and publishes the site and store together.